guji guji.

一个充满柔软情绪的小世界。 A tiny world full of soft emotions. 五个小灵魂的日常,带着温度生活的故事。 Five little souls — a story of living with warmth.

Issue No. 01 / 2026 by syia_ · Malaysia
guji guji world guji guji green guji guji orange FEAT. THE GUJI WORLD ✦ "YAYA~"

Guji GujiGuji Guji

在 Guji Guji 的世界里,每一个角色都像某段青春记忆。

有陪你长大的朋友、有安静守护你的陪伴、也有那些没有说出口的小情绪。

Guu、Gill、Daisy、Pillo,还有偶尔跳出来的 Looong — 不是完美角色,而是一群带着温度生活的小灵魂。

他们会闹脾气、会孤单、会期待被理解,却依然努力地温柔着。

In the world of Guji Guji, every character feels like a fragment of youth.

Friends who grew up with you, quiet companions who watch over you, and the small unspoken feelings in between.

Guu, Gill, Daisy, Pillo — and Looong who occasionally pops up — aren't perfect. They're little souls living with warmth.

They get moody, they get lonely, they wait to be understood — and still, they try to be tender.

「有些陪伴不用很大声。
只要存在,就很重要。」

"Some company doesn't need to be loud.
Just being there is enough."

More Than Just Cute CharactersMore Than Just Cute Characters

Guji Guji 不只是插画。

它是一个可以被收藏、陪伴、分享的情绪宇宙。

从贴纸、玩偶、盲盒、服饰、生活用品,到展览、联名、故事书与动画计画 — 我们希望每个人,都能在这里找到一点点属于自己的自信。

Guji Guji isn't just illustration.

It's an emotional universe to collect, keep close, and share.

From stickers, plushies, blind boxes, apparel, and home goods — to exhibitions, collabs, storybooks and animation projects — we hope everyone finds a little piece of their own confidence here.

Welcome to the Guji Guji World ✦

Welcome to the Guji Guji World ✦

五人组The Crew

认识 角色Meet the Crew

每一个角色都有属于自己的小宇宙、小怪癖和大反差。 Each character has their own tiny universe, quirks, and contradictions.

GILL · 吉儿
GILL
吉儿 · 户外冒险王Gill · the wild one
混乱型快乐制造机 — 哪里有我,哪里就失控。A chaos-type joy maker. Wherever she goes, things spin out.
  • 户外女孩 — 露营、滑板、爱做饭(很难吃)Outdoor girl — camping, skating, terrible chef
  • 交际王,全世界都是朋友Social butterfly, befriends everyone
  • 粗心、易怒、能量爆表Clumsy, hot-tempered, full of energy
  • 单纯地相信世界没有坏人Naively believes nobody is bad
PILLO · 小皮
PILLO
小皮 · 枕头王子Pillo · the prince
像梦境一样存在 — 平时抱抱,关键时刻保护你。Exists like a dream — soft to hold, fierce when it counts.
  • 原本是大白狗,许愿后变成软枕头Once a big white dog, turned pillow by a wish
  • 吉儿幻想中的「未来老公」,戴着王冠Gill's imagined "future prince," wearing a crown
  • 心灵安慰,温柔守护Quiet comfort, gentle guardian
  • 被欺负时变成战斗力爆表的肌肉狗When pushed, transforms into a muscle-mode beast
GUU · 阿古
GUU
阿古 · 主人Guu · the host
敏感系浪漫观察者 — 不说话,但什么都感受到。A sensitive observer. Doesn't speak — but feels everything.
  • 内向 INFP,细心的草食系暖男Introverted INFP, gentle herbivore
  • 爱植物,跟它们讲心事Loves plants, tells them his secrets
  • 每天穿睡衣 — 这样最有安全感Always in pajamas — his comfort zone
  • 老实、害羞、却拥有无敌耐心Honest, shy, with infinite patience
DAISY · 代子
DAISY
代子 · 塑料袋黑猫Daisy · the plastic-bag cat
外表高冷,其实最在乎陪伴。Aloof on the outside — secretly desperate for company.
  • 误食塑料袋变成袋子形状的黑猫A black cat who ate a plastic bag — and became one
  • 脾气火爆,贼头贼脑,装狠但很弱Hot-tempered, sneaky, acts tough but actually weak
  • 生气时会变成刺猬Turns into a hedgehog when angry
  • 挑人,只对信任的人亲近Selective — only warm to people she trusts
LOOONG · 宝宝恐龙
LOOONG
宝宝恐龙 · 品牌 mascotLooong · the mascot
不是主角,但只要出现,世界就会安静一点。Not the lead — but the world softens whenever he appears.
  • 小宝宝恐龙,疗愈系小灵魂Baby dinosaur, a healing little soul
  • 还不会说话,只会「呀呀~」Can't speak yet — only says "yaya~"
  • 长长的脖子,戴着 guji guji 围嘴Long neck, wearing a guji guji bib

五人组关系图Crew Relationships

WHO LIVES WITH WHOWHO LIVES WITH WHO

OWNER · PET OWNER · PET FRIENDS CHERISHES CHERISHES GILL 吉儿 · 主人 CH.01 PILLO 小皮 · 宠物 CH.02 GUU 阿古 · 主人 CH.03 DAISY 代子 · 宠物 CH.04 LOOONG 宝宝恐龙 · MASCOT CH.05 · "yaya~" FIG. 01 © GG STUDIO

— 等你补充更多角色互动,关系图会继续完善 — — diagram evolves as more interactions are added —

日常合辑Daily Stories

小怪儿们的 故事Their Stories

每一个小故事都是真实的情绪切片。可爱、糟糕、感动、混乱,全部都很 guji guji。 Each tiny story is a real slice of feeling. Cute, messy, touching, chaotic — all very guji guji.

EP.01
EP.02
EP.04
EP.05
EP.06
EP.07
EP.08
EP.09
EP.10
EP.11
EP.12
EP.13
EP.14
EP.15
官方周边Merch

guji 物件guji Objects

把小宇宙带回家。每个物件都有它自己的脾气。 Take a piece of the universe home. Each object has its own personality.

📷 贴纸照片sticker photo

⏳ 贴纸 · 待补⏳ Stickers · TBD

📷 贴纸照片sticker photo

⏳ 贴纸 · 待补⏳ Stickers · TBD

📷 文具照片stationery photo

⏳ 文具 · 待补⏳ Stationery · TBD

📷 文具照片stationery photo

⏳ 文具 · 待补⏳ Stationery · TBD

📷 吊饰照片charm photo

⏳ 吊饰 · 待补⏳ Charms · TBD

📷 吊饰照片charm photo

⏳ 吊饰 · 待补⏳ Charms · TBD

📷 摇摇乐照片wobble photo

⏳ 摇摇乐 · 待补⏳ Wobbles · TBD

📷 摇摇乐照片wobble photo

⏳ 摇摇乐 · 待补⏳ Wobbles · TBD

📷 收藏品照片collectible photo

⏳ 收藏 · 待补⏳ Collectibles · TBD

📷 收藏品照片collectible photo

⏳ 收藏 · 待补⏳ Collectibles · TBD

📷 家居照片home photo

⏳ 家居 · 待补⏳ Home · TBD

📷 家居照片home photo

⏳ 家居 · 待补⏳ Home · TBD

合作 & 展览Brand & Exhibitions

一起 玩耍Let's Play

过去合作过的品牌、参与的展览,还有那些好玩的跨界。 Brands we've worked with, exhibitions we've joined, and the playful crossovers.

品牌联名Brand Collabs

把 guji guji 的小世界带进不同品牌的日常物件。 Bringing the guji guji world into everyday objects with brands we love.

左右滑动查看更多Scroll for more

The Kapco × guji gujiThe Kapco × guji guji

将 guji guji 的穿越恐龙时代,带进键盘电玩世界的联名周边。Taking guji guji's dino-era adventure into the world of keyboards & gaming — collab merch.

品牌联名 · 电玩键盘Brand Collab · Keyboards & Gaming

Mossery × guji gujiMossery × guji guji

与本地文具品牌 Mossery 合作 — 把 guji guji 的一整个夏天放进每天写的笔记本里。A collab with local stationery brand Mossery — tucking guji guji's whole summer into your everyday notebook.

品牌联名 · 文具Brand Collab · Stationery

参展 · KLIF 国际插画节Exhibitions · KLIF Illustration Fair

两年的吉隆坡国际插画节现场记录。 Two years on site at the KL International Illustration Fair.

点 → 切换照片,左右滑动查看更多Tap → to flip photos, scroll for more

KLIF 国际插画节 2025KLIF Illustration Fair 2025

第一次参加!与好多艺术家认识交流,现场有 Looong 大型立牌。Our first time! Met many amazing artists, with a giant Looong standee on site.

May 2025 · Kuala Lumpur

KLIF 国际插画节 2026KLIF Illustration Fair 2026

回归现场!带着吉儿与阿古的童年故事,跟更多人说一声见面。Back again — bringing Gill & Guu's childhood stories, and saying hello to more people.

MAY 2026 · Kuala Lumpur

guji guji 个展guji guji Solo Exhibitions

亲手策划的两次个人展览,把柔软的小世界搬进现场。 Two self-curated solo shows — bringing the soft little world into real space.

点 → 切换照片,左右滑动查看更多Tap → to flip photos, scroll for more

亮亮的自己 · 个展Shining Me · Solo Show

关于「先好好欣赏自己」的一场展览 — 在每一面镜子里,找到那个闪闪发亮的自己。An exhibition about learning to appreciate yourself — finding the shining you inside every mirror.

地点:Starhill · Kuala LumpurVenue: Starhill · Kuala Lumpur
✦ Just Childhood

Just Childhood · 个展Just Childhood · Solo Show

把童年的小情绪、玩具与记忆一一摆出来 — 让大人也能回到那个简单的下午。Childhood moods, toys and memories laid out side by side — letting grown-ups slip back to that simple afternoon.

地点:Collector SpaceVenue: Collector Space

合作品牌Brand Partners

联络我们Get in Touch

Say Hi

合作、订购、想跟 Gill & Guu 们多多相处 — 欢迎找我们聊聊~ Collabs, orders, or just wanna play with the crew — drop us a line.

联络方式Contact Channels

About The ArtistAbout The Artist

S✦

syia_

创作者 / Creator of Guji Guji Illustrator · Creator of Guji Guji

来自马来西亚的插画创作者,拥有超过 10 年的插画与角色设计经验。

曾于台湾生活与工作多年,在不同城市与文化之间累积创作灵感,回到马来西亚,继续发展属于本地的原创插画与 IP 文化。

syia_ 擅长以温柔、细腻的笔触,描绘那些藏在日常里的小情绪与陪伴感。

原创角色系列《Guji Guji》诞生于一个简单的想法 — 与其一直羡慕別人不断内耗,不如先好好欣赏自己的優点,然后再好好认识自己的不足,勇敢地去学习別人身上的優点。哪怕是踏出一小步也是非常大的成就,证明自己正在朝着更好的自己慢慢靠近。

透过角色与故事,syia_ 希望 Guji Guji 能成为一种小小的陪伴,在忙碌与孤单的日子里,留下一点柔软与安心。

An illustrator from Malaysia with over 10 years of experience in illustration and character design.

After many years living and working in Taiwan — drawing inspiration from different cities and cultures — syia_ returned to Malaysia to develop original local illustration and IP culture.

Known for soft, delicate strokes that capture the small feelings and quiet companionship hidden in everyday life.

The original series Guji Guji was born from a simple idea — instead of envying others and exhausting yourself, first learn to appreciate your own strengths, then honestly recognise your weaknesses, and bravely learn from what's good in others. Even one small step forward is a huge achievement — proof that you're slowly moving toward a better version of yourself.

Through these characters and stories, syia_ hopes Guji Guji becomes a kind of small companionship — leaving behind a little softness and quiet on the busy, lonely days.